Kent Schnepp (our VP of Client Service and Strategy) and I just got back from Lunch2.0 put-on by the Portland uber-agency, Wieden + Kennedy. (We even ran into EngineWork’s Director of Paid Search, Lisa Peyton, who attended on her day off . . . talk about commitment!) This was my first Lunch2.0, and I hear that it was different than the previous ones (a little more formal, with a bit more of an agenda).
Last night, I was privileged to be a featured speaker at the event in Portland that really needs a new name: The Inaugural Pecha Kucha/PK/Portland Collaborative Agency Network/Chit-Chat/event!
In this week’s edition of Advertising Age magazine, it was revealed through a recent analysis of spending that the nation’s top 100 advertisers shifted more than $1 billion of advertising spend away from off-line media to online marketing channels in 2007.
Delivering peace-of-mind for online commercial entities is one of the valuable benefits we offer at EngineWorks through our Reputation Management Services. Our recent blog post titled ‘Do you have skeletons in your closet?‘ provided tremendous insight into the high value many companies place on the perception and reputation of their online image.
This morning, an article from Yahoo! News announced that The Internet Corporation of Assigned Names and Numbers (ICANN), the non-profit California-based organization responsible for assigning domain names, is scheduled to vote this week on releasing new domain names.
eMarketer released a study yesterday revealing that the top two most important marketing channels used to reach specific customer segments are online advertising (used by 75% of the respondents in this survey), and search engine marketing (used by 64% of the respondents).
June 19, 2008 (Portland, OR) — Today, DMNews released its 2008 edition of the Essential Guide to Search Marketing featuring an article contributed by EngineWorks, Inc. (www.engineworks.com), the professional Search Engine Marketing (SEM) company headquartered in Portland, Oregon, titled ‘SEM Turns the Media World Upside Down’. The article, written by Sean McMahon, President and CEO at EngineWorks, identifies the powerful ability of search marketing to extract targeted messaging that can be used as the foundation for a company’s entire marketing mix – both on and off-line.
This prestigious industry annual features more than 45 pages of the most up-to-date developments, strategies, and advancements in the online search industry from more than three dozen prominent SEM executives. The Essential Guide to Search Marketing presents cutting-edge articles in each of the following five SEM disciplines: 1. Search Strategies, 2. Thought Leadership, 3. Paid Search, 4. Organic Search, and 5. Search 2.0.
The article contributed by Mr. McMahon is the lead article of the Paid Search section in this guide, and can be found on Page 29. Other search industry professionals who contributed insightful articles to this search marketing guide include Jeff Pruitt, EVP of Search at iCrossing, Robert Murray, President of iProspect, and Matt Naeger, EVP of Operations at Impaqt.
The 2008 Essential Guide to Search Marketing is available free online in a PDF format.
In addition, EngineWorks has an electronic version of this impressive search marketing guide available via e-mail. Simply contact the Company through its corporate Web site.
Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
Yesterday, Google announced the release of the latest version of their Google Trends offering which enables users to gain insight into the popularity of search phrases across the Internet.
In an article released today from eMarketer, the online market research firm reported that the current challenging state of the economy is directly impacting marketing plans within the domestic automotive industry. But, in a way that you might not expect.
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