Search Marketing Blog
Google Quality Score to Include Load Time
This morning, DMNews posted an article proclaiming that within the next couple of weeks, Google will incorporate the length of time it takes for Web site landing pages to load as a component of the site’s Quality Score in their AdWords system. The article titled ‘Google’s AdWord changes to go into effect by mid-June’ alerts the search marketing community to this important new Quality Score factor.
A Web site’s Quality Score is a rating generated by Google’s algorithm that influences the positioning of its AdWords PPC listings, and specific minimum bid prices for relevant keywords.
The good new is that online advertisers using AdWords can access a keyword analysis page within their Google account to discover current load times for specific landing pages. In addition, we at EngineWorks can work closely with you to minimize the amount of time it takes for your pages to load, and consequently improve your Google Quality Score.
Drop us a post if you would like to discuss how we can help.
