Search Marketing Blog
End of the Dinosaur Dance has Google Dancing
Posted by Sean McMahon on 05.05.2008This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.
The withdrawal to its $47.5 billion take-over bid effectively wiped-out more than $7.5 billion worth of market capitalization over at Yahoo!.
In the aftermath of this break-up, search behemoth Google is perceived to be positioned better that ever to retain its dominance of the online search space. The now-defunct union of Microsoft and Yahoo! presented a formidable online advertising competitor to the G-Men from Mountain View.
Let me know if you think that this non-event will have an impact upon how the big three engines will cooperate in the future.
