One more quick post to let you know that I will be participating in the following two (2) extremely informative panel sessions at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington next Tuesday 06.03.08: ‘Creating Value in Your SEM Business’ and ‘Funding, Valuing & Selling SEM Businesses’.
This morning, DMNews posted an article proclaiming that within the next couple of weeks, Google will incorporate the length of time it takes for Web site landing pages to load as a component of the site’s Quality Score in their AdWords system. The article titled ‘Google’s AdWord changes to go into effect by mid-June’ alerts the search marketing community to this important new Quality Score factor.
Here at EngineWorks, we are all about optimization! And, I’m not just talking about our clients’ Web sites. We also continuously strive to optimize the structure of our talented search marketing fulfillment team.
It’s important for professional Search Engine Marketing companies to maintain an ideal company structure to effectively integrate new campaigns into their fulfillment department, to rapidly achieve and exceed client performance goals, and to accommodate the expansion of their client roster and employee base (all while maintaining profitability).
To accomplish this, you must clearly define the skills and responsibilities of each position. I perceive that the following structure represents an ideal fulfillment department for accomplishing the mission critical tasks above.
On Tuesday of next week, 06.03.08, I am excited to participate on the panel session titled ‘Funding, Valuing & Selling SEM Businesses’ at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington. This informative session will be held from 3:15pm to 4:30pm at this industry-wide event, immediately following my first panel presentation titled ‘Creating Value in Your SEM Business’.
Next Tuesday, 06.03.08, I am privileged to be speaking on the panel session titled ‘Creating Value in Your SEM Business’ at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington. This informative session will be held from 1:30pm to 2:45pm at this industry-wide event, and will introduce concepts and strategies that create intrinsic value beyond the balance sheet.
In these challenging economic times, online marketing continues to rise above the challenge. The latest evidence of this is contained in a report released by the Interactive Advertising Bureau (IAB) this morning. The online marketing research firm eMarketer presented the findings from this report in its article titled ‘Online Ad Spending Holding Strong’.
The Google Content Network has become an important part of our daily campaign optimization strategies here at EngineWorks since Google launched their “Placement Performance Reporting”. This new service shows statistics for ads that appear on specific domains or URLs in their content network. Prior to this introduction (approximately a year ago), we had no idea where client ads were shown, whether the sites were contextually targeted to our ads, or how our campaigns were performing on specific Web sites.
Join me, and our EngineWorks team, at the Search Engine Marketing Professionals of Portland (SEMpdx) Hot Seat tomorrow, May 20th. This month’s Hot Seat will feature a presentation by Matt McGee, who will speak on the “SEO Success Pyramid.” If you are not familiar with Matt, take a look at David Mihm’s recent interview.
Following Matt’s presentation, I will be a featured panelist at this event along with several other search marketing experts. We will critique the optimization elements contained on the actual Web sites of attendees. The monthly event is great resource for people who are new to Search Engine Optimization. Join us for an informative and enjoyable evening. I look forward to seeing tomorrow night!
I just received the latest SEMpdx Newsletter from Search Engine Marketing Professionals of Portland (SEMpdx.org) featuring an excellent article titled ‘Three Simple Search Engine Optimization Tips’ from our very own Vice President of Strategy, Kent Schnepp.
Yesterday, eMarketer released its updated projections on total social media marketing revenues over the next five years. The interactive research firm estimates that US advertisers will spend an impressive $1.4 billion for ads on online social networks by the end of 2008.
