Search Marketing Blog



The Doubling of Online Purchases

Last week, the Pew Internet & American Life Project released its latest online shopping study performed by Princeton Survey Research Associates in August and September 2007 which revealed that the number of Americans who have made an online purchase has more than doubled since 2000.


The following graph reveals this impressive growth in online buying habits:

Online Buyer Penetration among US Consumers, 2000-2007 (% of total population)

In addition, the survey provided the following demographic breakdown of this increase in e-commerce purchases:

Demographic Profile of US Online Buyers vs. Internet Users Who Have Not Purchased Online, August-September 2007 (% of respondents)

EngineWorks is pleased to have contributed in a small way to this growth by enabling our world-class clients to increase the quantity of online visitors that convert to customers.

Drop us a post if you are interested in having us evalutate your current search engine presence.

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