Search Marketing Blog
Microhoo! The Latest Darwinian Tale
Posted by Sean McMahon on 02.01.2008You don’t become the Homo-sapien with the greatest individual net worth on this spinning orb by acquiring overpriced assets. Today’ announcement that Uncle Bill is making an unsolicited bid for Yahoo! is yet another excellent example of this fact.
In Microsoft’s most aggressive attempt to challenge Google’s overwhelming dominance of the online search industry, the Bellingham, Washington software giant offered to purchase Yahoo! today for almost $45 billion. Of course, the timing of this offer is no coincidence, given that earlier this week, Yahoo!’s stock price fell to a four-year low.
Now the proverbial ball is in Yahoo!’s court.
The recently re-shuffled management team at Yahoo! has been attempting to turnaround the performance of the former Internet stall worth for some time now. So, you can form your own opinion of the following statement from the company in response to this surprise offer: “Yahoo! will carefully and promptly review Microsoft’s bid”.
Just like all ecosystems on this planet, the search landscape is always evolving. Let me know if you think this “survival of the fittest” move will enable Yahoo! to walk upright. Or, become the next subject of a Discovery Channel mini-series.
