EngineWorks at SMX West in Santa Clara
February 26, 2008
Today, our Director of SEO, Scott Fish, is attending the Search Marketing Expo (SMX) in Santa Clara, California.
Archive for February, 2008
EngineWorks at SMX West in Santa Clara
The Doubling of Online Purchases
February 24, 2008
Last week, the Pew Internet & American Life Project released its latest online shopping study performed by Princeton Survey Research Associates in August and September 2007 which revealed that the number of Americans who have made an online purchase has more than doubled since 2000.
EngineWorks Presenting at Online Marketing Summit 02.21.08
February 20, 2008
Our Vice President of Operations and co-founder, Kent Schnepp, will be a featured presenter at the Online Marketing Summit (OMS) this week in San Diego.
EngineWorks to Attend Search Marketing Expo in Santa Clara
February 20, 2008
February 20, 2008 (Portland, OR) EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company specializing in proven Natural Search Engine Optimization (SEO), Paid Search Marketing, and Social Media Marketing campaigns, is pleased to announce that the Company will attend the upcoming Search Marketing Expo (SMX) in Santa Clara, California on February 26 through 28, 2008.
This industry-wide event, also called ‘SMX West’, is promoted by online search veteran Danny Sullivan as one of the premier search marketing events of the year. Presented at the Santa Clara Convention Center, SMX West will feature presentations and educational sessions on advanced search marketing techniques, including both Natural SEO and Paid Search strategies.
Danny Sullivan, who is also editor-in-chief at SearchEngineLand (www.searchengineland.com), is the event’s featured keynote speaker. He is scheduled to open SMX West with an engaging keynote address focused on the future of online search marketing, including topics such as the implications of blended search, personalized search, and social media marketing.
EngineWorks representatives, including the Company’s Director of SEO, Scott Fish, will be meeting with top personnel from the online search industry’s largest and most important companies, including Google, Yahoo!, and Microsoft at this popular conference.
Information pertaining to registration and attendance at the Search Marketing Expo can be found through the following link:
http://searchmarketingexpo.com/west/2008/register.php
In addition to scheduled appointments with key players in the search industry, Mr. Fish and his team will be attending advanced SEM sessions and panel presentations throughout all three days of this event.
How Search's Top Dog Became Prey
February 19, 2008
In an outstanding article posted today on MarketWatch titled “How Yahoo went from Web star to Microsoft prey“, John Letzing dissects the “destructive technology misfires, mismanagement, and ego clashes” that have ostensibly contributed to the current position of the former search forerunner.
Mobile Search on the Move
February 14, 2008
Today, eMarketer came out with an article proclaiming huge projections for revenues derived through mobile search in the next several years. This article titled “Mobile Search Is Finding Its Way” proclaims that the forecast for total US mobile search revenue will grow from $33.2 million in 2007 to more than $1.4 billion by 2012.
When Dinosaurs Dance . . . The Continuing Saga
February 11, 2008
By now, if you have electronic connectivity of any sort, you know that Yahoo! has formally rejected Micosoft’s unsolicited bid of almost $45 billion (presented on our blog several post ago). The Associated Press announced this morning in their article titled “Yahoo Says No to Microsoft Takeover Bid” that Yahoo! considers the offer to be “inadequate”, and that the online portal perceives that it can elicit a much higher bid from the largest software manufacturer on the planet.
EngineWorks Adds Experienced Paid Search Specialist
February 11, 2008
February 11, 2008 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a professional search marketing company specializing in Paid Search Management, Search Engine Optimization, and Social Media Marketing, today announced the addition of an experienced Pay-Per-Click (PPC) campaign specialist to its accomplished Operations Department.
The Company is pleased to have Daniela Araujo join its dynamic Paid Search Management Department. Ms. Araujo brings significant interactive media and Paid Search management experience to EngineWorks. Prior to the start of her new career at EngineWorks, Daniela held the position of Account Manager at ValueClick Media, a division of ValueClick, Inc. In addition, she has been an independent search engine marketing consultant specializing in the management of PPC campaigns for the past several years.
Ms. Araujo earned her J.D. of Law degree from Uniara University Center in Sao Paulo, Brazil, along with her Bachelor of Arts degree in Social Science from UNESP College of Letters and Science, also in Sao Paulo, Brazil. In addition to her advanced search marketing skills, Daniela speaks fluent Portuguese. Her extensive education and experience is already contributing to the success of client campaigns at EngineWorks.
“We are very impressed with the superb skill-set that Daniela brings to our rapidly growing search marketing company”, exclaimed Kent Schnepp, Vice President of Operations and co-founder of EngineWorks. Mr. Schnepp added, “As evidenced by the addition of Daniela to our proven team, EngineWorks continues to significantly strengthen our ability to deliver high performance revenue enhancing services to our world-class clients”.
SEO Best Practices – How To Assess On-Page Optimization
February 8, 2008
In a perfect world every Search Engine Optimization (SEO) campaign would involve a site redesign. Unfortunately, the reality is, the majority of SEO campaigns are conducted on existing sites. For Web site owners it can be worthwhile to conduct a periodic SEO site assessment. Here are 10 things you can do to help assess the SEO status of your site.
EngineWorks at Search Marketing Events – Q1 2008
February 5, 2008
The first quarter of 2008 is extremely busy for our EngineWorks team. In addition to delivering top-tier search marketing results for our world-class clients, we are attending several very important industry events this quarter. Featured in this post are the search engine marketing events that we will be presenting, exhibiting, or attending in the coming months.
Our EngineWorks representatives look forward to meeting with you in person at the following events. If you would like to schedule a get-together with our SEM professionals at one of these shows, please leave us a message at the end of this post.
