EngineWorks, Inc.

Today, our Director of SEO, Scott Fish, is attending the Search Marketing Expo (SMX) in Santa Clara, California.

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Last week, the Pew Internet & American Life Project released its latest online shopping study performed by Princeton Survey Research Associates in August and September 2007 which revealed that the number of Americans who have made an online purchase has more than doubled since 2000.

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Our Vice President of Operations and co-founder, Kent Schnepp, will be a featured presenter at the Online Marketing Summit (OMS) this week in San Diego.

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In an outstanding article posted today on MarketWatch titled “How Yahoo went from Web star to Microsoft prey“, John Letzing dissects the “destructive technology misfires, mismanagement, and ego clashes” that have ostensibly contributed to the current position of the former search forerunner.

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Today, eMarketer came out with an article proclaiming huge projections for revenues derived through mobile search in the next several years. This article titled “Mobile Search Is Finding Its Way” proclaims that the forecast for total US mobile search revenue will grow from $33.2 million in 2007 to more than $1.4 billion by 2012.

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By now, if you have electronic connectivity of any sort, you know that Yahoo! has formally rejected Micosoft’s unsolicited bid of almost $45 billion (presented on our blog several post ago). The Associated Press announced this morning in their article titled “Yahoo Says No to Microsoft Takeover Bid” that Yahoo! considers the offer to be “inadequate”, and that the online portal perceives that it can elicit a much higher bid from the largest software manufacturer on the planet.

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In a perfect world every Search Engine Optimization (SEO) campaign would involve a site redesign. Unfortunately, the reality is, the majority of SEO campaigns are conducted on existing sites. For Web site owners it can be worthwhile to conduct a periodic SEO site assessment. Here are 10 things you can do to help assess the SEO status of your site.

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The first quarter of 2008 is extremely busy for our EngineWorks team. In addition to delivering top-tier search marketing results for our world-class clients, we are attending several very important industry events this quarter. Featured in this post are the search engine marketing events that we will be presenting, exhibiting, or attending in the coming months.

Our EngineWorks representatives look forward to meeting with you in person at the following events. If you would like to schedule a get-together with our SEM professionals at one of these shows, please leave us a message at the end of this post.

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In our last blog post, we alerted you to Microsoft’s unsolicited bid to buy Yahoo! for almost $45 billion. A study released last week by comScore, which revealed that the Chinese search engine Baidu.com is the third most popular search query source in the world, provides even more insight into why the Seattle software shop is eager to gobble-up the Yahooigans.

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You don’t become the Homo-sapien with the greatest individual net worth on this spinning orb by acquiring overpriced assets. Today’ announcement that Uncle Bill is making an unsolicited bid for Yahoo! is yet another excellent example of this fact.

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