Search Marketing Blog
Leverage Authority To Promote Your Brand to The Influencers
Gaining exposure for your brand through social media marketing channels is all about reaching “influencers” in your target audience. Influencers are individuals or sources (such as a Web site, blog, or forum) that are turned-to by a large number of target audience members for current information and trends.
As you are aware, bloggers and media outlets thrive on being the first source for information on the latest developments, trends, and gossip. They want to know which company is offering a new product, what celebrity is shopping where, and any other piece of newsworthy information that gives them the inside scoop on a story.
Arguably, finding-out where Britney Spears went shopping last night may not seem like a big deal. But truth-be-told, there’s an entire niche of bloggers that thrives on getting the hottest celebrity gossip. As an authority on a topic or in an industry, you need to give it to them. So, that they can become an influencer in their space.
As marketers, you to control the distribution of your content through a carefully crafted strategy designed to reach the influencers in audience interested in your products or services. In essence, you will be influencing the influencers.
There are two major strategies to tap into the realm of influencers, and drive relevant buzz and chatter about your brand.
1. Be the Influencer - Build your own blog in order to be the source that others look to for information. This includes being active among the various social media outlets, and rapidly promoting news items as they break onto the scene. Also, be sure to build your network with other influencers in your space, and include them in your social network circle.
2. Develop a Network of Influencers - You know the old adage, “popular people like to be with popular people”. Therefore, it’s important that you become one of the popular people. At least in your social network, that is! Pay attention to who breaks news first in your niche, and quickly become part of their network and circle of friends. To do this, pay attention to what people are doing on social networking sites. Also, it helps to actively monitor a robust list of daily RSS Feeds.
As a business, you are in the unique position of holding valuable information, especially new products and services information. Influencers in your space want to be the first to relay this information to your target audience.
EngineWorks specializes in building relationships between our clients and the influencers in their industry. We recognize that our clients have newsworthy events that they want to promote. We also know that finding the appropriate news outlet is extremely important. Not only are we building connections, but those connections often lead to a dramatic increase in traffic and sales for our clients.
Scott Pearson 01.22.2008 at 12:38 am
You might like to check out the influencerMarketingBook.com Influencer Marketing - Identification, Outreach and Engagement is a broad topic not just about brand but about driving sales too… Great Post!