Search Marketing Blog
Paid Search to also Dominate U.S.
In yesterday’s post, I provided the impressive 2008 revenue growth predictions by JPMorgan for the total world-wide online search industry. In addition, I pointed-out the importance of having your Paid Search marketing campaigns aggressively managed by a professional SEM firm to ensure that you maximize your monthly PPC budget.
To punctuate this importance, here are the additional impressive projections for total Paid Search advertising revenues in the United States over the next four years.
As depicted in this chart, Paid Search marketing dollars in the United States are projected by JPMorgan to dramatically grow from $11.76 billion in 2007 to an impressive $26.79 billion over the next four years. As noted in my post yesterday, this more than doubling of total revenues by 2010 is projected to be achieved through the increased usage of Paid Search as a global marketing vehicle, keyword price inflation, and growth in accessibility to search engines.
It should also be noted that Paid Search marketing revenue is currently the largest segment of the US online advertising industry; and, as shown, is projected to continue is dominant growth in the coming years.
