Search Marketing Blog
Search Revenue to Double to $60 Billion in 3 Years
In a January 3, 2008 article titled “Global Search Revenue on the Rise” from DMNews, JPMorgan is upping its prediction of total 2008 global search revenue from $26.6 billion to more than $30 billion. Not only is the investment firm predicting $30.5 billion in global search revenue this year, they also expect this number to reach $60 billion by 2011.
The doubling of total search industry revenues in the next three years, according to this report, will be driven by the “use of paid search as a global marketing vehicle, keyword price inflation and increased Web usage”. JPMorgan also identified improved relevant click-through-rates (CTRs) as an additional factor contributing to this projected growth.
The firm went on to state that Paid Search marketing dramatically exceeded their expectations in 2007 through the effective monetization efforts lead by Google, Yahoo!, and Microsoft. JPMorgan had projected an increase in revenue of 39% last year. However, they are now expecting global paid search revenues to show an increase of 48% in 2008.
As our dynamic search marketing industry continues to evolve through the introduction of innovative avenues to promote products and services, it is important to acknowledge that traditional Paid Search marketing campaigns continue to deliver outstanding ROI results for millions of commercial entities of all size. It is also critical for online businesses to partner with professional Paid Search management firms that have the expertise to maximize their monthly interactive budgets.
