The G-Men from Mountain View today announced a record quarterly revenue number in Q4 2007 of more than $4,830,000,000.00. That’s FIFTY-TWO-AND-A-HALF MILLION DOLLARS PER DAY during these final three months of 2007. (Or, $2,187,500.00 every hour, for those of you keeping score at home).
Gaining exposure for your brand through social media marketing channels is all about reaching “influencers” in your target audience. Influencers are individuals or sources (such as a Web site, blog, or forum) that are turned-to by a large number of target audience members for current information and trends.
January 16, 2008 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a professional search marketing firm specializing in high performance search engine marketing (SEM) services, is pleased to announce today that the Company hired Lisa Peyton to its new position of Director of Paid Search. In this role, Ms. Peyton will be responsible for overseeing the Company’s Paid Search Marketing Department, and will coordinate the implementation and management of Pay-Per-Click (PPC) and Paid Inclusion campaigns for EngineWorks’ rapidly growing roster of world-class clients.
Ms. Peyton brings substantial Paid Search marketing skills and interactive media experience to EngineWorks. Immediately prior to joining EngineWorks, Lisa held the position of Internet Marketing Coordinator at Generator Group, a leading employment search firm in Portland, Oregon. In this previous position, she managed all SEM functions for the firm, including Paid Search campaigns and Natural SEO strategies.
In addition to being a Google AdWords Qualified Professional, Ms. Peyton has mastered advanced PPC management skills including in-depth keyword research and analysis, ad copy and landing page optimization and testing, and analytics tracking and reporting. Lisa is also an active member in Search Engine Marketing Professionals of Portland (www.sempdx.org), a local association of SEM companies and executives.
“We are extremely pleased to welcome Lisa to our vibrant company to spearhead our Paid Search initiatives”, exclaimed Sean McMahon, president of EngineWorks. “Her extensive search acumen and Web design background augments our already impressive team of experienced SEM professionals”, Mr. McMahon added.
Ms. Peyton earned her Bachelor degree from Virginia Commonwealth University in Richmond, Virginia. She also has a Web Development Certificate from Portland State University.
Today, DMNews reported that the current CEO at Ask.com, Jim Lanzone, will be stepping down, and be replaced immediately by Jim Safka, the current CEO of Primal Ventures, a new venture firm that identifies business opportunities for Ask.com’s parent company IAC Search and Media.
As noted in my post yesterday, Kent Schnepp, our Vice President of Operations here at EngineWorks, participated as a panelist at last night’s SEMpdx Hot Seat. Here is a wonderful post from a fellow member of this association recapping the very informative evening: Syzlak’s SEM.
EngineWorks co-founder and Vice President of Operations, Kent Schnepp, will be participating as a panel member at tonight’s SEMpdx Hot Seat hosted by Vanessa Fox, the current features editor at Search Engine Land, and former director of Google’s Webmaster Central team.
In yesterday’s post, I provided the impressive 2008 revenue growth predictions by JPMorgan for the total world-wide online search industry. In addition, I pointed-out the importance of having your Paid Search marketing campaigns aggressively managed by a professional SEM firm to ensure that you maximize your monthly PPC budget.
To punctuate this importance, here are the additional impressive projections for total Paid Search advertising revenues in the United States over the next four years.
In a January 3, 2008 article titled “Global Search Revenue on the Rise” from DMNews, JPMorgan is upping its prediction of total 2008 global search revenue from $26.6 billion to more than $30 billion. Not only is the investment firm predicting $30.5 billion in global search revenue this year, they also expect this number to reach $60 billion by 2011.
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