The G-Men from Mountain View today announced a record quarterly revenue number in Q4 2007 of more than $4,830,000,000.00. That’s FIFTY-TWO-AND-A-HALF MILLION DOLLARS PER DAY during these final three months of 2007. (Or, $2,187,500.00 every hour, for those of you keeping score at home).
Gaining exposure for your brand through social media marketing channels is all about reaching “influencers” in your target audience. Influencers are individuals or sources (such as a Web site, blog, or forum) that are turned-to by a large number of target audience members for current information and trends.
Today, DMNews reported that the current CEO at Ask.com, Jim Lanzone, will be stepping down, and be replaced immediately by Jim Safka, the current CEO of Primal Ventures, a new venture firm that identifies business opportunities for Ask.com’s parent company IAC Search and Media.
As noted in my post yesterday, Kent Schnepp, our Vice President of Operations here at EngineWorks, participated as a panelist at last night’s SEMpdx Hot Seat. Here is a wonderful post from a fellow member of this association recapping the very informative evening: Syzlak’s SEM.
EngineWorks co-founder and Vice President of Operations, Kent Schnepp, will be participating as a panel member at tonight’s SEMpdx Hot Seat hosted by Vanessa Fox, the current features editor at Search Engine Land, and former director of Google’s Webmaster Central team.
In yesterday’s post, I provided the impressive 2008 revenue growth predictions by JPMorgan for the total world-wide online search industry. In addition, I pointed-out the importance of having your Paid Search marketing campaigns aggressively managed by a professional SEM firm to ensure that you maximize your monthly PPC budget.
To punctuate this importance, here are the additional impressive projections for total Paid Search advertising revenues in the United States over the next four years.
In a January 3, 2008 article titled “Global Search Revenue on the Rise” from DMNews, JPMorgan is upping its prediction of total 2008 global search revenue from $26.6 billion to more than $30 billion. Not only is the investment firm predicting $30.5 billion in global search revenue this year, they also expect this number to reach $60 billion by 2011.
