Performance Blog
Paid Search Visitors Won't Stick Around for Long
December 3, 2007More than likely, there are three main goals for your Paid Search marketing campaign: conversions, conversions, and conversions!
An important component to better your ability to convert visitors delivered through Pay-Per-Click (PPC) search campaigns to customers is to ensure that when they arrive at your e-commerce site, they are able to quickly and easily navigate through the purchasing process. A DMNews survey just released today revealed how critical this aspect is to conversion success.
According to results in this November 2007 survey, 73% of participants said they would leave an e-commerce Web site, if they could not find what they were looking for within one to two minutes. In addition, 36% of respondents said they would not return to a retail Web site if it had a poor search function. Finally, 54% of respondents claimed that they would only navigate through two to three pages of search results before abandoning their search.
The statistics from this survey convey just how important it is to provide visitors arriving through your Paid Search listings with a convenient e-commerce process, an intuitive user interface, and an efficacious site search function.
Categories: Paid Search Management, Search Marketing News
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