Search Marketing Blog
PubCon Las Vegas Schedule: Day 1
Posted by Kent Schnepp on 12.03.2007
November proved to be a busy — yet, exciting — month for our talented crew at EngineWorks. Several new client campaigns, 2008 budgeting, and the implementation of advanced Paid Search tracking kept our crew working hard as we delivered exceptional value and performance for our clients. However, now it’s time for EngineWorks to turn our attention to PubCon. This year, I will be attending all three days of this important industry-wide conference in Las Vegas. The schedule is packed with valuable sessions and numerous dynamic speakers. You can view the full session grid here. Here is my schedule for day 1:
9:00am - 10:00am
Kickoff Keynote by Craig Newmark - The founder of Craig’s List has stated in the past that he is not interested in monetizing traffic, so I am interested in what he is going to say to a group of people who are primarily interested in monetizing traffic.
10:00am - 11:30am
Social Marketing 101 -A review of social media marketing basics never hurts!
11:35am - 12:50pm
Monetizing Social Media Traffic - Monetizing social media traffic can be a bit tricky, so I’m interested in hearing the panel’s advice.
1:30pm - 2:45pm
All of the sessions for this time slot look very compelling. However, I think that I will end up sitting in on Link Building Campaigns and Strategies as EngineWorks has been focusing on this for several clients.
2:45pm - 4:00pm
Link Baiting - 96 Different Strategies - We are always looking for new and creative ways to attract inbound links.
4:00pm - 5:30pm
Analytics, Tracking Performance - Beyond The Page View - I have been working with several new analytics applications, so this session should be particularly useful.
I will post a review of each section in the evening, followed by upcoming daily schedules. If you are attending PubCon, please feel free to contact me so that we can meet up!
