EngineWorks, Inc.

A few posts ago, I brought to the forefront a prediction for the coming New Year from an industry colleague of mine, Peter Hersberg at Reprise Media, that the new gPhone from Google may be the impetus for millions of Google users to engage in the plethora of applications provided by the Internet giant, other than just searching for information.

Now, another long-time search professional friend of mine, Jeff Pruitt, EVP of Corporate Partnerships at the top-tier search marketing firm iCrossing, is also making an insightful prediction about mobile search usage in an outstanding article by Tameka Kee in the December 2007 issue of OMMA, the magazine of Online Media, Marketing & Advertising.

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As our tremendous second year of operations comes to a close, EngineWorks celebrated our sophomore success, and raised a toast to continued accomplishments in the year to come, during a wonderful evening at Hotel deLuxe here in Portland last week. Here are a few pictures from our 2008 Kick-off Party that you might enjoy, and that will let you put faces to some of our search marketing professions.

Here’s to a spectacular New Year!

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With the new year upon us, I thought it would be an excellent time to point out the top 5 most popular EngineWorks Search Engine Marketing Blog posts of 2007. We have blogged on a wide range of search marketing topics throughout this exciting year, and therefore I thought it would be valuable to identify the posts that were the most useful to our readers. So, without further adieu…

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In blog post earlier this month, I noted that this holiday selling season was shaping-up to be “The Best of Times” for online retailers, and “The Worst of Times” of brick-and-motor retailers. Sure enough, this Charles Dickens reference played-out this past week, as reported by eMarketer in its report released today titled “Online Holiday Sales Ho-Ho-Hold Up“.

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If your company routinely creates press releases announcing new services and news-worthy developments, you obviously understand the value and purpose of these PR vehicles. However, given that more and more individuals are now using major search engines to gather product information and retrieve consumer news, it is very important to understand the value of ensuring that your press releases are “optimized” as well.

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In a very intriguing article titled”8 Bold Predictions on Google’s Next Moves”, Stacy Collett with ComputerWorld interviewed several high profile individuals within the online search marketing industry to get their predictions on what the search behemoth is planning to conquer in the coming year. One of the most insightful responses came from a long-time industry friend of mine, Peter Hershberg, the very bright co-founder and managing partner at the top-tier search marketing firm Reprise Media.

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Here’s a compelling article from Rick Aristotle at The Motley Fool titled “Google’s Grassy Knol Theory” that provides insight and opinion into the introduction of “Knol” by Google this past weekend.

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As identified by fellow search marketing professional, Kevin Lee, in an outstanding article on The ClickZ Network titled “Top 10 Reasons to Double Your Search Budget for 08″, an impressive trend occurring in business today is the fact the all other forms of marketing are increasingly driving consumers to use search engines to research and purchase products and service.

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In yet another attempt by the software shop up the road from EngineWorks to make gains on the G-Men from Mountain View, yesterday Microsoft introduced its own version of Google’s AdWords Certification program. The AdWords Certification program enables search marketing firms, media agencies, and advertisers to tout their proficiency in professionally managing Google AdWords Paid Search advertising campaigns. Now, Uncle Bill’s team has introduced Microsoft adExcellence.

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More than likely, there are three main goals for your Paid Search marketing campaign: conversions, conversions, and conversions!

An important component to better your ability to convert visitors delivered through Pay-Per-Click (PPC) search campaigns to customers is to ensure that when they arrive at your e-commerce site, they are able to quickly and easily navigate through the purchasing process. A DMNews survey just released today revealed how critical this aspect is to conversion success.

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