EngineWorks

A survey performed in October 2007, by NetElixer and the e-tailing group, found that more than half of US online retailers claim that up to forty percent (40%) of their total sales are currently delivered through Pay-Per-Click (PPC) marketing campaigns.

Because of this impressive performance, almost ninety percent (90%) of these online retailers stated that they expect to increase their Paid Search budgets in the coming New Year. In fact, thirty percent (30%) are planning to increase their PPC budgets by more than twenty-five percent (25%) compared to their spending on Paid Search in 2007.

An interesting discovery from this survey is the fact that, while an ever-increasing percentage of online sales is coming from Paid Search campaigns, these retailers also perceive that PPC campaigns are becoming ever-increasingly sophisticated and challenging to manage. This is revealed in the following quote from Lauren Freedman, president of the e-tailing group, “Although merchants are getting more seasoned and innovative, knowledge levels and sophistication required to maintain and grow this valuable area can be stressful.”

The bottom-line take-away from this report is to ensure that your PPC campaign is being professionally managed, on a daily basis, to your aggressive conversion-to-sales goals. With the impressively large percentage of online sales coming from Paid Search campaigns, you can’t afford to not to!