EngineWorks

Today, Lauren Bell at DMNews reported that Google has developed, in collaboration with members of the Open Handset Alliance, a open mobile platform call Android. This introduction is touted as a software set featuring an operating system, middleware, user interface, and mobile applications that will be available through open-source licenses.

Designed to enable mobile operators and manufactures to independently design products which run on the platform, Android is expected be used in mobile phones scheduled for release in the second half of next year. The intriguing aspect of this development is that it appears that Google has found yet another platform to serve-up its AdWords advertisements.

As the G-Men continue to monetize everything they touch, including mobile search, more and more opportunities are being created for SEM firms to capture more and more relevant traffic for clients. Press-on Big G!