Search Marketing Blog
2007 Holiday Sales . . . A Tale of Two Cities
It was the best of times, it was the worst of times. For this upcoming holiday selling season, it depends on if you are prepared to capitalize on interactive marketing campaigns. In an eMarketer study released today, Jeffery Grau, senior analyst at the research firm stated, that “while consumers have said they plan to spend less this year on holiday gifts, and that may signal trouble for store retail sales, it could benefit Web retailers. Holiday shoppers are likely to depend more on the Internet to find best prices and save gas by avoiding trips to the mall.â€
eMarketer is predicting that 2007 online holiday sales will reach $31 billion this season, up 18.5% over 2006. The following chart reflects this impressive projection:
It is evident that more and more online retailers are not hesitating to compete with brick-and-mortar stores on price. Many have promotions and prices that are just as enticing as those found in the big-box stores. In fact, it appears that many traditional retailers are offering the same bargains on their Web sites as in their stores.
In addition, online sales are already surging as we head into the holiday season. Today, comScore, released data on sales in the pre-holiday season, November 1 through November 23, which revealed that more than $9.3 billion has already been spent online. This amount represents a 17% increase compared to the same time period in 2006, as depicted in the following chart:
Gian Fulgoni, comScore chairman, reiterated the impressive surge in online spending by stating, “The Friday after Thanksgiving is known for heavy spending in retail stores, but it’s clear that consumers are increasingly turning to the Internet to make their holiday purchases”.
We, at EngineWorks, are very encouraged by these two reports. We are recommending that our current and prospective clients maximize their online marketing efforts during this most important selling season. Let us know if you are currently experiencing a surge in you online revenues . . . if not, gives us a call right away! We can help ensure that it’s the best of times.
K Andre 11.28.2007 at 6:14 pm
Very nice post.