EngineWorks, Inc.

It was the best of times, it was the worst of times. For this upcoming holiday selling season, it depends on if you are prepared to capitalize on interactive marketing campaigns. In an eMarketer study released today, Jeffery Grau, senior analyst at the research firm stated, that “while consumers have said they plan to spend less this year on holiday gifts, and that may signal trouble for store retail sales, it could benefit Web retailers. Holiday shoppers are likely to depend more on the Internet to find best prices and save gas by avoiding trips to the mall.”

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In a report today, eMarketer is reporting that the marketers of Consumer Packaged Goods (i.e., food, beverages, cosmetics, baby care, etc.) are shifting a greater amount of their advertising budgets to online search marketing and other interactive media. In fact, these companies are projected to spend $920 million on all types of online advertising this year, which is an increase of more than 33 percent compared to 2006, according to this eMarketer report.

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During first week in December 2007, key EngineWorks personnel will be at two of the search marketing industry’s most important conferences, Search Engine Strategies (SES) Conference & Expo in Chicago, and WebmasterWorld’s Search Engine & Internet Marketing Conference, PubCon, in Las Vegas. If you are going to be at either of these industry events, please drop us line, or submit a post to this blog. We’d love to meet up with you!

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A survey performed in October 2007, by NetElixer and the e-tailing group, found that more than half of US online retailers claim that up to forty percent (40%) of their total sales are currently delivered through Pay-Per-Click (PPC) marketing campaigns.

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Pay-per-click (PPC) search campaigns are the most targeted and measurable form of advertising available today. In order to get the most out of your PPC campaigns, we recommend creating and implementing unique Paid Search landing pages. A Landing Page is the specific arrival page on your Web site that is presented to visitors arriving through Paid Search campaigns. Customized enhancements to the pages that greet your Paid Search visitors can dramatically improve your online customer acquisition efforts. The following tips will help you improve conversion rates, and turn more qualified visitors into satisfied customers.

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Microsoft’s Live Search (formally known as MSN) has reinstated the link command after disabling it back in March. This is the command that allows users to view inbound links for a site indexed by Live Search. The new command is slightly different with a plus (+) sign added to the beginning. For example:

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Today, Lauren Bell at DMNews reported that Google has developed, in collaboration with members of the Open Handset Alliance, a open mobile platform call Android. This introduction is touted as a software set featuring an operating system, middleware, user interface, and mobile applications that will be available through open-source licenses.

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DMNews is reporting this morning that Google has released a new social platform that provides Web developers with a set of APIs for including social media enhancements into any Web site. The platform is called OpenSocial, and Google claims that it offers a centralized tool-set to simplify development and distribution of social content across the Internet.

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