Archive for November, 2007
It was the best of times, it was the worst of times. For this upcoming holiday selling season, it depends on if you are prepared to capitalize on interactive marketing campaigns. In an eMarketer study released today, Jeffery Grau, senior analyst at the research firm stated, that “while consumers have said they plan to spend less this year on holiday gifts, and that may signal trouble for store retail sales, it could benefit Web retailers. Holiday shoppers are likely to depend more on the Internet to find best prices and save gas by avoiding trips to the mall.â€
November 28, 2007 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a professional search engine marketing (SEM) company specializing in Natural search engine optimization (SEO), Paid Search Management, and Social Media Marketing, is pleased to announce that, on December 1, 2007, the Company will relocate its headquarters to new offices in Portland, Oregon.
Beginning in December, EngineWorks new main address will be 6400 S.W. Canyon Court, Suite 300, Portland, OR 97221.
The Company will be occupying the entire top floor of this newly renovated office space located at the Sylvan exit on Highway 26 just outside of downtown Portland. In addition to this centralized location, the new office space will enable EngineWorks to consolidate all of its operations under one roof. Currently, the Company’s engineering offices are located two hours south of Portland in Eugene, Oregon.
“The ability of our company to secure this new office space for our headquarters,” proclaimed Sean McMahon, president of EngineWorks, “is a direct refection upon the efficacious services we provide to our world-class clients”.
Mr. McMahon also stated, “Not only will our new headquarters enable us to accommodate our rapidly growing client roster; it also provides the means for us to bring our Operations Department together here in Portland.”
In a report today, eMarketer is reporting that the marketers of Consumer Packaged Goods (i.e., food, beverages, cosmetics, baby care, etc.) are shifting a greater amount of their advertising budgets to online search marketing and other interactive media. In fact, these companies are projected to spend $920 million on all types of online advertising this year, which is an increase of more than 33 percent compared to 2006, according to this eMarketer report.
November 26, 2007 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a high performance search engine marketing (SEM) company specializing in professional Natural search engine optimization (SEO), Paid Search Management, and Social Media Marketing, is pleased to announce that it will be attending WebmasterWorld’s Search Engine & Internet Marketing Conference, PubCon (www.pubcon.com), in Las Vegas, Nevada on December 4 through 7, 2007.
This year, the popular PubCon conference is being held in the South Hall of the Las Vegas Convention Center, and will feature a keynote speech by Matt Cutts, Software Engineer at Google Inc. In addition, Yahoo! Publisher Network is the multi-year sponsor of this important online search conference. Other premier platinum sponsors include Microsoft Live Search, and Demand Media.
EngineWorks representatives will be meeting with the online search industry’s largest and most important companies, including Google, Yahoo!, and MSN. In addition, the Company’s search marketing personnel will attend the marketing education seminars each day of this industry-wide conference.
Information pertaining to registration and attendance at the PubCon Search Engine & Internet Marketing Conference is available here:
http://www.pubcon.com/register.htm
In addition to valuable seminars and presentations, this conference also features sponsored receptions such as Google’s special early evening reception. This networking event will focus on Google’s Webmaster Tools, and will feature question and answer sessions with numerous Google engineers.
During first week in December 2007, key EngineWorks personnel will be at two of the search marketing industry’s most important conferences, Search Engine Strategies (SES) Conference & Expo in Chicago, and WebmasterWorld’s Search Engine & Internet Marketing Conference, PubCon, in Las Vegas. If you are going to be at either of these industry events, please drop us line, or submit a post to this blog. We’d love to meet up with you!
November 23, 2007 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), an online search marketing and technologies company specializing in high performance Natural search engine optimization (SEO), Paid Search Management, and Social Media Marketing, is pleased to announce that it will be attending the Search Engine Strategies (SES) Conference & Expo in Chicago, Illinois on December 3 through 7, 2007.
Search Engine Strategies is the leading global conference and exposition series that educates delegates on search engine marketing (SEM), including optimization and advertising strategies, tactics and best practices. This premier industry-wide event features presentations and panel discussions pertaining to all aspects of search engine promotion. In addition, attendees are able to gain access to the world’s most comprehensive network of search-related decision makers and solution providers.
Representatives from EngineWorks will be meeting with the online search industry’s largest and most successful companies, including Google, Yahoo!, and MSN. In addition, individuals from the Company’s operations department will attend the search education and training seminars each day of this important conference in order to gain insight into the latest developments in interactive marketing.
Details pertaining to registration and attendance at the SES Conference & Expo in Chicago are available at the following Web site:
http://www.searchenginestrategies.com/chicago/index.html
This Search Engine Strategies conference is being held at the Chicago Hilton Hotel at 720 South Michigan Avenue in Chicago.
A survey performed in October 2007, by NetElixer and the e-tailing group, found that more than half of US online retailers claim that up to forty percent (40%) of their total sales are currently delivered through Pay-Per-Click (PPC) marketing campaigns.
Pay-per-click (PPC) search campaigns are the most targeted and measurable form of advertising available today. In order to get the most out of your PPC campaigns, we recommend creating and implementing unique Paid Search landing pages. A Landing Page is the specific arrival page on your Web site that is presented to visitors arriving through Paid Search campaigns. Customized enhancements to the pages that greet your Paid Search visitors can dramatically improve your online customer acquisition efforts. The following tips will help you improve conversion rates, and turn more qualified visitors into satisfied customers.
Microsoft’s Live Search (formally known as MSN) has reinstated the link command after disabling it back in March. This is the command that allows users to view inbound links for a site indexed by Live Search. The new command is slightly different with a plus (+) sign added to the beginning. For example:
Today, Lauren Bell at DMNews reported that Google has developed, in collaboration with members of the Open Handset Alliance, a open mobile platform call Android. This introduction is touted as a software set featuring an operating system, middleware, user interface, and mobile applications that will be available through open-source licenses.
