Search Marketing Blog
Yahoo! Update Underway
In the past couple days, our SEO Department here at EngineWorks has observed an apparent major update being made to the Natural search ranking algorithms at Yahoo!. We have seen a significant improvement in positioning within the Yahoo! index for several of our clients.
However, we have read reports from other SEM firms, and site owners, that they are experiencing a negative impact from this perceived update by Yahoo!. For example, the software company Digital Point Solutions is reporting on their Digital Point Forums that, yesterday, they experienced a drastic drop in their Yahoo! rankings.
Here’s a quote from the Digital Point Forums lamenting the affects of this
apparent update,
“Just like every morning I am checking my SERP’s through the Keyword Ranking tool here at DP and to my astonishment I found that 90% of my sites lost rankings in Yahoo…”
Has anyone else seen any Yahoo! rank changes? And, if so, are you experiencing improvement or decline in positioning?
Let us here from you.
Update: Yahoo has confirmed that they are updating their algorithms:
“Over the last few days, we’ve been rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index.”
