Search Marketing Blog
Google Updates Webmaster Tools with Sitelinks & Top Search Queries
Posted by Scott Fish on 10.18.2007
Managing and working within Google Webmaster Tools is a vital part of all Natural Search Engine Optimization Campaigns. We have discovered that recent updates from Google have made these tools even more powerful.
Top Search Queries by Percentage
Inside Google Webmaster Tools, you can now access “Statistics >> Top Search Queries” to view the percentage of traffic delivered to your site by search query and by date range. The date range can be selected monthly for the past six (6) months, or weekly for the past three (3) weeks. This ability to customize the date range is very helpful in gaining insight into the relative strength of your referring keywords for your Web site.
Sitelinks Editing
You can now also access “Links >> Sitelinks” within Google Webmaster Tools to view the current Sitelinks that Google will show under the listing in a Search Engine Result Page.
Google provides the ability to block a link from showing up, giving you the power to highlight your most important sub pages and/or categories. Using this tool, along with other keyword research tools, allows you to target specific areas of your Web site to increase your click-through rate (CTR) in Google.
Improve Your Rankings with These Tools
These new improvements to Google Webmaster tools give Web masters an increased ability to manage their SEO campaigns, while at the same time, maximizing Search Engine Optimization efforts to achieve online marketing goals.
EngineWorks manages Paid Search & Natural search engine optimization campaigns utilizing these tools, and many others, for several high-profile clients.
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