Search Marketing Blog
Yahoo!’s Goal: The Starting Point for the Most Consumers on the Internet
Posted by Sean McMahon on 10.17.2007
Today, Yahoo! announced its financial performance for the Third Quarter 2007. This was the first full quarter in which CEO Jerry Yang has been in charge of the company since former CEO Terry Semel resigned in June 2007. Wall Street has been impressed this morning, however, the company’s stock has slumped more than 30% since the beginning of 2006.
Yang, co-founder and chief executive officer, has grandiose visions for where Yahoo! will be in the next few years. He stated in a company press release this morning, “Moving forward, we are focused on three big, multi-year objectives: to become the starting point for the most consumers on the Internet; to be the “must buy” for the most advertisers; and to deliver open, industry-leading platforms that attract the most developers.”
These are BOLD goals, given the G-Men from Mountain View’s current dominance of the online search industry. You can be certain that Google is going to consider these goals as a direct affront to their mission, and will continue to keep close tabs on their neighbor down the street.
Let me know what you think about Yahoo!’s chances of achieving these three brazen goals.
