Search Marketing Blog
SEMpdx Knows the Value of SEO
Posted by Sean McMahon on 10.01.2007Last week, Todd Mintz, a fellow Search Engine Marketing Professionals of Portland (www.sempdx.org) board member, had an outstanding article posted to Danny Sullivan’s Sphinn forum (www.sphinn.com) that conveyed the tremendous value proposition of search engine optimization for any commercial Web site. The article titled “What is the SEO Value Proposition? – Ask SEMpdx”was posted by Scott Hendison, who is in charge of marketing for SEMpdx.
The task Todd set-out to accomplish with this article was to articulate the compelling reasons for implementing an integrated, professional search engine optimization strategy into a company’s on-going marketing mix. He accomplished this through personal interviews with several online search industry executives and fellow SEMpdx members, including EngineWorks’ own Vice President of Operations, Kent Schnepp.
Let us know if you have your own opinion on the value of SEO today.
Todd Mintz 10.01.2007 at 12:45 pm
Kent, thanks to your most wonderful contribution to the story.