Here’s an encouraging report that came out today from DM News reporting that this year’s Halloween season is expected to generate more than $5 billion in Halloween-related sales. According to the National Retail Federation, consumers plan to spend significantly more this year on the spooky holiday compared to last year.
First off, let me apologize for the lack of recent posts to our EngineWorks blog. We have been extremely busy with the addition of several new team members (Rachel Nordquist, Scott Fish, Ryan Craven, Chloe Collins and Kimberly Nickelson), as well as launching robust campaigns for numerous new world-class clients. That said; let’s turn our attention to the topic of improving results through Google’s new universal search offering.
A well-defined domain name can provide tremendous advantages for an online business, including the added benefit of boosting performance in the search engines. Simple, easily-recognized domains convey professionalism and trust to search engine users. Just as important, however, is the fact that businesses can extend their reach in the search engines through a generic domain name, or through a domain that uses a country specific extension (see Country Code Top Level Domains below) to provide localized results to potential customer.
Yahoo recently announced that it was buying BlueLithium, a behavior and demographic ad network, for $300 million in cash. BlueLithium claims to be the fifth largest ad network in the United States, and the second largest in the UK with a combined 145 million unique visitors every month. The company has two proprietary technologies called AdPath Behavioral Targeting and Selective Inventory Partnerships. The company was founded in 2004 and has 10 offices globally.
In an August 31, 2007 article on DMnews.com, Lauren Bell reports that industry leader Google continues to expand its presence in the world’s second largest Internet country. The article titled “Google expands reach in China” identifies that the search engine expanded its partnership to place Google technologies on more China.com Web sites.
