Here’s an encouraging report that came out today from DM News reporting that this year’s Halloween season is expected to generate more than $5 billion in Halloween-related sales. According to the National Retail Federation, consumers plan to spend significantly more this year on the spooky holiday compared to last year.
First off, let me apologize for the lack of recent posts to our EngineWorks blog. We have been extremely busy with the addition of several new team members (Rachel Nordquist, Scott Fish, Ryan Craven, Chloe Collins and Kimberly Nickelson), as well as launching robust campaigns for numerous new world-class clients. That said; let’s turn our attention to the topic of improving results through Google’s new universal search offering.
September 19, 2007 (Portland, OR) — EngineWorks, Inc., (www.engineworks.com), an online search marketing and technologies company with headquarters in Portland, Oregon, is pleased to announce that today the firm launched its high performance search engine marketing (SEM) services for its newest client, Shilo Inns Suites Hotels (www.shiloinns.com).
Shilo Inns, considered the largest private, independently owned and operated hospitality company in the Western United States, has more than 44 locations in ten western states. Shilo is consistently honored by Oregon Business Magazine as one of the state’s top 150 quality private companies.
EngineWorks has designed and launched a highly targeted, integrated search marketing engagement, featuring both professional Natural search engine optimization (SEO) strategies, and a geo-targeted Paid Search management designed to increase the quantity of online visitors arriving at the Shilo Inns Web site.
In addition, EngineWorks is implementing innovative SEM services for Shilo Inns that are focused on increasing the conversion rate of Web site visitors who make an online room reservation. Shilo Inns is able to monitor the performance of EngineWorks search marketing efforts through EngineRoom™ Reporting Center, the firm’s proprietary online tracking and reporting center.
September 18, 2007 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a professional search marketing company with headquarters in Portland, Oregon, today announced the addition of three search engine marketing professionals to its Operations Department, which consists of its Paid Search Management Department and its Natural SEO Department.
The Company is pleased to have Kimberly Nickelson and Ryan Craven join its dynamic Paid Search Management Department. Ms. Nickelson brings significant interactive media experience to EngineWorks. Prior to EngineWorks, Kimberly held the position of Production/Web Designer at Dart Marketing & Design in Eugene, Oregon. In addition, she was a Software User Interface Designer with McAfee, Inc. in Beaverton, Oregon. Ms. Nickelson earned a Bachelor of Arts Degree in Graphic Design from Oregon State University.
Ryan Craven, a recent University of Oregon graduate, has also joined the Company’s Paid Search Management Department. Mr. Craven received his Bachelor of Science Degree in Business Administration from the Charles H. Lundquist College of Business in June of 2007. Ryan’s Business Degree and his knowledge of Paid Search marketing is already contributing to the success of client campaigns at EngineWorks.
Finally, EngineWorks has hired Chloe Collins to the position of Search Marketing Specialist in the Company’s Natural SEO Department. As a recent double-major at Portland State University, Ms. Collins brings substantial analytic and research skills to EngineWorks. A Portland, Oregon native, Chloe earned her Bachelor of Science Degree in Mathematics and her Bachelor of Science Degree in General Science in August 2007.
“We are extremely encouraged with the impressive talent level that each of these bright, young individuals bring to our rapidly growing search marketing company”, exclaimed Kent Schnepp, Vice President of Operations and co-founder of EngineWorks. Mr. Schnepp added, “EngineWorks has significantly strengthened our ability to continue delivering high performance services to our world-class clients”.
A well-defined domain name can provide tremendous advantages for an online business, including the added benefit of boosting performance in the search engines. Simple, easily-recognized domains convey professionalism and trust to search engine users. Just as important, however, is the fact that businesses can extend their reach in the search engines through a generic domain name, or through a domain that uses a country specific extension (see Country Code Top Level Domains below) to provide localized results to potential customer.
September 12, 2007 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a high performance search marketing company head-quartered in Portland, Oregon, today announced the appointment of Rachel Nordquist to its new position of Director of Client Services. In addition to managing all aspects of client service communications and correspondence, Ms. Nordquist will oversee the Company’s Paid Search Management Department, and will be responsible for coordinating the implementation of all sponsored search campaigns.
Rachel, a Paid Search marketing expert with more than 6 years of experience, brings superior knowledge of Pay-Per-Click (PPC) campaign management and operations department leadership to EngineWorks. Prior to joining EngineWorks, Ms. Nordquist was the Search Marketing Manager for TrafficLeader, Inc., where she oversaw a professional Paid Search marketing team of more than 25 individuals managing hundreds of top-tier PPC campaigns.
In addition to her Paid Search campaign management expertise, Rachel has years of experience in client service and relationship management in the online search industry. During her tenure at her former search marketing company, she was instrumental in creating and directing the Account Management Department for more than 3 years. Ms. Nordquist provided direct communication and campaign updates to some of the world’s largest companies and online businesses.
A native to Oregon, Rachel has an Associate Degree in Multimedia Design and Production. She also has detailed knowledge of Paid Inclusion search marketing campaigns and Natural search engine optimization strategies.
“The ability to attract a proven online search marketing veteran such as Rachel to our rapidly-growing company,”stated Sean McMahon, President and CEO of EngineWorks, “confirms that EngineWorks has the professionalism and sophistication to operate at the highest level in our industry.”
Yahoo recently announced that it was buying BlueLithium, a behavior and demographic ad network, for $300 million in cash. BlueLithium claims to be the fifth largest ad network in the United States, and the second largest in the UK with a combined 145 million unique visitors every month. The company has two proprietary technologies called AdPath Behavioral Targeting and Selective Inventory Partnerships. The company was founded in 2004 and has 10 offices globally.
In an August 31, 2007 article on DMnews.com, Lauren Bell reports that industry leader Google continues to expand its presence in the world’s second largest Internet country. The article titled “Google expands reach in China” identifies that the search engine expanded its partnership to place Google technologies on more China.com Web sites.
September 3, 2007(Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a professional search marketing and technologies firm specializing in high performance search engine marketing (SEM) services, is pleased to announce that today it has hired Scott Fish to its new position of Director of SEO. In this role, Mr. Fish will be responsible for overseeing the Company’s Search Engine Optimization Department, and will coordinate the implementation and management of Natural optimization strategies for the Company”s current roster of world-class clients.
Mr. Fish brings substantial search engine optimization skills and interactive media experience to EngineWorks. Immediately prior to joining EngineWorks, Scott was the Domain Sales and Acquisitions Manager for Dotster, Inc., one of the world’s largest Internet domain registrars. In this previous position, he managed a portfolio of more than half-a-million online domains.
In addition to his experience at Dotster, Scott has also been founder and president of his own search engine optimization company since April 2005. In this capacity, he has mastered legitimate Natural optimization strategies and techniques including in-depth keyword research, link-building campaigns, site architecture analysis, and search engine indexing.
A Portland native, Mr. Fish received his Bachelor of Science Degree in Communications from Oregon State University. Also, Scott has been a Cisco Certified Network Assistant (CCNA) for four years.
“Scott’s expertise in managing search optimization campaigns and consumer media properties enables him to impart important strategic direction to our team of SEO experts,” proclaimed Sean McMahon, President and CEO of EngineWorks. “With the addition of Scott, EngineWorks is even better positioned to deliver our sophisticated search marketing services to the multitudes of online business looking to improve their client acquisition performance.”
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