EngineWorks

On August 14th, I had the opportunity to be a panel member at the SEMpdx Hot Seat. As my second time participating in a Hot Seat event, I was pleased with the excellent turn-out. The participating companies and attendees were exposed to very valuable search engine marketing information.

For those of you not familiar with the SEMpdx Hot Seat, the format is as follows:

A panel of 4 to 5 search marketing experts provide advice on search engine optimization, marketing, and usability on participating company’s sites. The sites in this month’s Hot Seat included:

1. LivePDX
2. Sports Management Worldwide
3. Albina Fuel
4. Mortgage Express
5. The Gerber Store

The focus of this particular Hot Seat was keyword research and basic on-page search engine optimization (SEO). For more information about keyword research, I would invite everyone to read my keyword research post. For more information about basic SEO, please read the following posts: SEO Best Practices – Title Tags,  SEO Best Practices – Meta Description Tags, and 5 Things To Avoid When Developing A Site.