Search Marketing Blog
Yahoo Search Update Underway
Yahoo’s official search blog recently announced that Yahoo has made significant improvements to their crawl, index and ranking systems. The majority of these updates concentrate on improving the efficiency and comprehensiveness of Yahoo’s search crawler called Slurp.
According to Yahoo:
In response to feedback from the community, we’re reducing our crawling machines by a significant amount with this update, so you might have observed a significant reduction in crawl load from us along with fewer machine IP addresses hitting you over the last few days.
Yahoo also states:
The new crawler continues to improve comprehensiveness and freshness of coverage while also enhancing crawl efficiency, which reduces spurious load on websites.
I have noticed a significant jump in traffic on many of our client’s sites. Has anyone else noticed an increase or decrease in traffic from Yahoo?
