Search Marketing Blog
The Value of Integrating Search Marketing in Media Campaigns
Posted by Sean McMahon on 08.05.2007On Friday, eMarketer reported an impressive finding by Yahoo! and comScore in an article titled Search and Display Work Better Together. In this report, the researchers discovered that online marketing campaigns that incorporate both search marketing and display ads will convert more visitors to customers than campaigns featuring only one of these formats.
As depicted in the eMarketer chart, 43% of consumers who had been exposed to both search and display ads made in-store purchases, compared with only 26% of those who had viewed only search ads, and 6% of those who had only seen display ads.
In addition, online consumers who were exposed to both ad types spent an average of 83% more than those who had not seen either type of ad.
This powerful article reaffirms the effectiveness of search marketing as an integrated component of interactive media campaigns.
Mike Rosenberg 08.09.2007 at 7:20 am
Makes sense. Another touch point with folks looking for what you have to offer can only be a good thing.