Yesterday, Kevin Delaney at the Wall Street Journal, published an article titled “How Search-Engine Rules Cause Sites to Go Missing“. This is a tremendously valuable article for all online businesses engaged in a re-design (or considering a re-design) of their Web site.
After a jam-packed week at the Search Engine Strategies Conference in San Jose, the EngineWorks team has finally found the time to put together our informal “Best of Show” list.
From left to right: Mike Rosenberg, Kent Schnepp, Angela Yost and Sean McMahon
Our EngineWorks team just got back from the Search Engine Strategies (SES) Conference & Expo down in San Jose, California this week. Good stuff going-on in our industry (as anticipated). Check-out our take on all the buzz!
Yahoo’s official search blog recently announced that Yahoo has made significant improvements to their crawl, index and ranking systems. The majority of these updates concentrate on improving the efficiency and comprehensiveness of Yahoo’s search crawler called Slurp.
In a move that could have significant repercussions (if successful) upon professional search marketing firms and engines, last week American Airlines filed a trademark lawsuit against search giant Google. According to the DM News article “American Airlines files a trademark infringement complaint against Google“, the airline company is suing Google to prevent the engine from continuing to sell its trademarks to unauthorized entities who are using them “confuse or divert consumers searching for AA.com or American’s products”.
An interesting study was released last week claiming that consumers now express more satisfaction with Yahoo! than Google, Ask.com, MSN, or AOL. The study by the American Consumer Satisfaction index was reported in the article titled “Is Yahoo! Better Than Google?” on eMarketer.
On August 14th, I had the opportunity to be a panel member at the SEMpdx Hot Seat. As my second time participating in a Hot Seat event, I was pleased with the excellent turn-out. The participating companies and attendees were exposed to very valuable search engine marketing information.
For those of you not familiar with the SEMpdx Hot Seat, the format is as follows:
According to the official Google Webmaster Central Blog, Google has improved the robots.txt analysis tool. These improvements include the ability to recognize sitemap declarations and relative URLs.
John Pozadzides of One Man’s Blog recently posted Matt Cutts’ presentation “White Hat SEO Tips for Bloggers” from 2007 WordPress WordCamp. Matt is currently the head of Google’s Webspam team.
The Search Engine Marketing Professionals of Portland (SEMpdx) has announced
their latest SEMpdx Hot Seat, which takes place tomorrow event, Tuesday,
August 14, 2007 at 6:30pm at Hotel DeLuxe here in Portland.
