Yesterday, Kevin Delaney at the Wall Street Journal, published an article titled “How Search-Engine Rules Cause Sites to Go Missing“. This is a tremendously valuable article for all online businesses engaged in a re-design (or considering a re-design) of their Web site.
After a jam-packed week at the Search Engine Strategies Conference in San Jose, the EngineWorks team has finally found the time to put together our informal “Best of Show” list.
From left to right: Mike Rosenberg, Kent Schnepp, Angela Yost and Sean McMahon
Our EngineWorks team just got back from the Search Engine Strategies (SES) Conference & Expo down in San Jose, California this week. Good stuff going-on in our industry (as anticipated). Check-out our take on all the buzz!
Yahoo’s official search blog recently announced that Yahoo has made significant improvements to their crawl, index and ranking systems. The majority of these updates concentrate on improving the efficiency and comprehensiveness of Yahoo’s search crawler called Slurp.
In a move that could have significant repercussions (if successful) upon professional search marketing firms and engines, last week American Airlines filed a trademark lawsuit against search giant Google. According to the DM News article “American Airlines files a trademark infringement complaint against Google“, the airline company is suing Google to prevent the engine from continuing to sell its trademarks to unauthorized entities who are using them “confuse or divert consumers searching for AA.com or American’s products”.
An interesting study was released last week claiming that consumers now express more satisfaction with Yahoo! than Google, Ask.com, MSN, or AOL. The study by the American Consumer Satisfaction index was reported in the article titled “Is Yahoo! Better Than Google?” on eMarketer.
On August 14th, I had the opportunity to be a panel member at the SEMpdx Hot Seat. As my second time participating in a Hot Seat event, I was pleased with the excellent turn-out. The participating companies and attendees were exposed to very valuable search engine marketing information.
For those of you not familiar with the SEMpdx Hot Seat, the format is as follows:
According to the official Google Webmaster Central Blog, Google has improved the robots.txt analysis tool. These improvements include the ability to recognize sitemap declarations and relative URLs.
August 15, 2007 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a high performance search marketing company specializing Natural search engine optimization (SEO), Paid Search Management, and Social Media Marketing, is pleased to announce that it will be attending the Search Engine Strategies (SES) Conference & Expo being held in San Jose, California on August 20 through August 23, 2007.
Representatives from EngineWorks will be meeting with the online search industry’s largest and most important companies, including Google, Yahoo!, and Microsoft. This premier industry-wide event features presentations and panel discussions that cover all aspects of search engine promotion, such as effective Paid Search management, Social Media optimization and reputation management, and cutting-edge search engine optimization techniques and strategies.
Details pertaining to registration and attendance at the SES Conference in San Jose are available at the following Web site:
http://www.searchenginestrategies.com/sew/sj07/
This major search industry event is being co-organized and co-hosted by world renowned search authorities Danny Sullivan and Chris Sherman. It promises to provide a unique setting to network with professional marketers and search industry executives, and to discover and discuss the latest trends in search engine marketing.
John Pozadzides of One Man’s Blog recently posted Matt Cutts’ presentation “White Hat SEO Tips for Bloggers” from 2007 WordPress WordCamp. Matt is currently the head of Google’s Webspam team.
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