Search Marketing Blog
Yahoo! Identifies the Value of Pre-Shopping
Posted by Sean McMahon on 07.31.2007Here’s an insightful article released yesterday by Business Wire through Target Marketing Magazine, entitled “Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store“, that reports that even though almost 90% of consumers shop for information online, not even 7% of retail sales actually take place on the Internet.
