Search Marketing Blog
Google Continues to Dominate Terra Firma
At the end of this post, I list the May 2007 market percentages of the largest players in the current online search industry. Once again, Google dramatically increased its lead in our space with an impressive 42.1% year-over-year growth rate in the month of April, to command more than 55% of the total search market.
What’s crazy to think about is, that when I entered our fledgling space back in the late 1990’s, Inktomi (purchased by Yahoo! in late 2002) was the T-Rex of the search engine landscape (with a combined market share of more than 42% at the time), and the now obscure Northern Light and AltaVista were nipping at its heals. Here is a snapshot of the other dinosaurs (and a one little furry creature) from August 1999:
Northern Light: 16%
AltaVista: 15.5%
Inktomi (Snap): 15.5%
Inktomi (HotBot): 11.3%
Inktomi (MSN Search): 8.5%
Infoseek: 8.0%
Google: 7.8%
Inktomi (Yahoo): 7.4%
Excite: 5.6%
Lycos: 2.5%
Euroseek: 2.2%
With a nod to Charles Darwin, here are the market percentages for May 2007:
Google: 55.2%
Yahoo!: 21.9%
MSN: 9.0%
AOL: 5.4%
Ask.com: 1.8%
My Web: 1.0%
Comcast: 0.5%
EarthLink: 0.4%
Dogpile: 0.4%
My Way: 0.4%
K Andre 07.25.2007 at 2:23 pm
Survival of the fittest indeed! Somebody learned to adapt to their environment very quickly.