Search Marketing Blog



Top Engines Move to Improve Search Privacy

Interesting article today across the wire from The Associated Press titled “Microsoft,Yahoo become latest to improve Internet search privacy” proclaiming that the search engines are limiting the length of time that they retain potentially sensitive user data.  The article points-out that “the search engines all appear interested in staying a step ahead of regulators as the industry mines personal data to customize online ads tailored for the tastes and interests of each individual visitor.”

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