Search Marketing Blog
Marketing Dollars Continue to Redirect to Search Marketing
Posted by Sean McMahon on 07.11.2007Yesterday evening, the Search Engine Marketing Professionals of Portland (SEMpdx) held our enjoyable Networking/Mini-Education event at Paddy’s Bar & Grill here in Portland. During the event, an executive from a local media agency and I began discussing the significant percentage of media dollars that is being redirected away from traditional media formats to online search marketing. In particular, we both mentioned the impressive fact that more dollars are coming from print, television, radio, etc., and not just from the other interactive media channels (e-mail, banner ads, etc.), as has been the case in the most recent years.
This conversation at our Networking Event inspired me to post a somewhat recent article from BtoBOnline that I have had bookmarked since April 2007 titled “Advertisers shifting budget dollars from TV, print, direct mail to search marketingâ€.
This article points-out that the growth of search marketing is continuing unabated. North American spending on search engine marketing last year totaled $9.40 billion, according to the Search Engine Marketing Professional Organization’s (SEMPO) annual “State of Search Engine Marketing” report, released in April. In 2005, the figure was $5.75 billion, or a 63.5% increase.
You can find this very informative article on BtoBOnline.com.
