EngineWorks, Inc.

An important study of nearly 3,000 B2B marketers and technology professionals in April 2007 was released today by KnowledgeStorm. This study, conducted in partnership with MarketingSherpa, reveals the value that technology buyers place upon search engines to locate information pertaining to product and services research. KnowledgeStorm is top-ranked search resource for technology information that provides technology vendors the means to reach businesses who are conducting buying decision research.Though traditional search engine wisdom says that you need to be on the first page of results, search is becoming more sophisticated, with technology buyers using more complex terms of three or more words and often looking as deep as five pages. They also have read paid ads that appear in their search results at least sometimes, with many marketers incorporating paid search into their content positioning strategies.

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Today, Reuters reported that the online advertising industry turned-in yet another consecutive record-breaking quarter in terms of industry-wide revenue during the first quarter of this year. This impressive performance, once again, validates the tremendous benefits that are being realized through interactive media campaigns. And, as you are aware, online search marketing commands almost half of these total online revenues. This is due to the fact that more and more online and real-world companies are achieving greater results through customer acquisition strategies within search engines.

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Yesterday, Google updated their Google Webmaster Guidelines, which provide basic information on how to help Google find, index and rank your site. While most of the quality guidelines are similar to the previous iteration, Google now provides more specific information about illicit practices that may lead to a site being banned or penalized.

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Greetings from the Great Pacific Northwest. Representatives from EngineWorks spent the past couple days at Danny Sullivan’s latest conference and exposition venture . . . the inaugural Search Marketing Expo (or more affectionately “SMX”). And, of course, Seattle didn’t disappoint . . . two solid days of 54 degrees, overcast, and rain. And, I am happy to report . . . the conference didn’t disappoint either.

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Ask.com recently relaunched with new features and a redesigned user interface.  The innovative three-panel interface does an excellent job packing the search results page full of relevant results, content, tools and photos. It remains to be seen if the changes will increase Ask.com’s market share.

Jason Calacanis recently launched the first human-powered search engine called Mahalo. Basically, Calcanis would like to hand edit the results pages for the 10,000 most popular search terms.

Learn more about Mahalo 

Danny Sullivan’s Search Marketing Expo kicks off this Monday (06.04). EngineWorks will be attending the conference and is looking forward to all that Danny’s new event has to offer. See you there!

StumbleUpon, a social discovery engine was acquired by eBay yesterday for $75 million.  The deal seems like an odd fit for the online auction site.  Is this a sign that eBay is looking to expand into new markets?

Read StumbleUpon’s Post

Today, there is an excellent post at Search Engine Land. The post outlines the choices a small business owner must make to be competitive within the natural search results.

Read the full post here