Performance Blog
Google Adwords Provides IP Exclusion
June 19, 2007
Google Adwords recently released an IP exclusion option. This option will allow Adwords advertisers to block their ads from displaying on specific IP addresses. In addition to controlling Adwords placement with distribution preferences, language, location and site exclusion, ad targeting can now be further narrowed with IP exclusion. For more information visit Google’s Adwords Help Center.
Categories: Google, Paid Search Management
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2 Comments to Google Adwords Provides IP Exclusion
Navneet,
It’s a pretty good feature, indeed.
In the beginning of the year, Google did promise to take certain steps (4 in total) in order to address the issue of click fraud and give their advertisers more control.
So, it’s definitely a right step. Nice to see them live up to their promises.
Boris Mordkovich
http://www.adwatcher.com
June 21, 2007 at 9:14 am by Boris Mordkovich
It’s nice to see Google is providing some additional tools.
June 21, 2007 at 10:53 am by Sage