Search Marketing Blog
Google Adwords Provides IP Exclusion
Google Adwords recently released an IP exclusion option. This option will allow Adwords advertisers to block their ads from displaying on specific IP addresses. In addition to controlling Adwords placement with distribution preferences, language, location and site exclusion, ad targeting can now be further narrowed with IP exclusion. For more information visit Google’s Adwords Help Center.
Boris Mordkovich 06.21.2007 at 9:14 am
Navneet,
It’s a pretty good feature, indeed.
In the beginning of the year, Google did promise to take certain steps (4 in total) in order to address the issue of click fraud and give their advertisers more control.
So, it’s definitely a right step. Nice to see them live up to their promises.
Boris Mordkovich
http://www.adwatcher.com
Sage 06.21.2007 at 10:53 am
It’s nice to see Google is providing some additional tools.