Search Marketing Blog
Online Advertising Continues Record-Breaking Pace
Posted by Sean McMahon on 06.06.2007Today, Reuters reported that the online advertising industry turned-in yet another consecutive record-breaking quarter in terms of industry-wide revenue during the first quarter of this year. This impressive performance, once again, validates the tremendous benefits that are being realized through interactive media campaigns. And, as you are aware, online search marketing commands almost half of these total online revenues. This is due to the fact that more and more online and real-world companies are achieving greater results through customer acquisition strategies within search engines.
This report from Reuters can be read in its entirety through the following link found on Yahoo! Finance:
First Quarter 2007 Online Ad Revenue
Here are the first couple paragraphs to give you an overview of this favorable report from Reuters:
U.S. online ad revenue up 26 pct in first quarter 2007
Wed Jun 6, 2007 11:42am ET
NEW YORK, June 6 (Reuters) - U.S. online advertising revenue grew 26 percent year on year to a record $4.9 billion in the first quarter of 2007, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
The online advertising sector has seen strong growth in recent years as marketers put more money into online, and away from traditional areas such as newspapers and television.
“The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium,” IAB President and CEO Randall Rothenberg said in a statement.
