While there are many online resources available that describe legitimate search engine optimization techniques, I thought it would be valuable to review the six most recognized tactics that will get you banned or penalized by the major search engines.
One facet of search engine optimization (SEO) often misunderstood by Web site developers is the effect of URL structure on search engine rank. URL structure can have a major impact on the performance of a site in the search engines. The following post provides insight into creating properly optimized URLs.
If you are in the process of re-designing your site from the ground up, you know it has to be search engine friendly. You have spent days researching keywords. You have written relevant content with just the right mix of messaging and keyword density. And, you have developed the most accessible code possible. You are ready to launch . . . right? Well, not quite. Consider this: By changing your site’s previous file names and directory structures, you are essentially removing many – if not all – of the pages that have been assigned a PageRank by Google. Unfortunately, there is no way around this. But, one way to make sure that your new pages are crawled as fast a possible is to implement 301 redirects, and submit an XML Sitemap.
Today, the Internet Advertising Bureau (IAB) released its Internet Advertising Revenue Report for 2006. According to the report search accounted for 40 percent of $16.9 billion spent on Internet advertising in the United States.
Rumored for the last few days, TechCrunch has reported that Google is purchasing FeedBurner for $100 million.
FeedBurner is a UK based RSS feed management service- e-mail and podcast related as well. My speculation is for data mining, another ad distribution channel- and we’ll see!
More than likely, you are well aware that prominently positioned Natural search listings are highly coveted assets. Search engine users routinely report that the companies found in the top Natural search listings are perceived to be leaders in their industry. Once you have achieved highly ranked listings within major Natural search engines, the last thing you want to do is lose these valuable assets. Here are the top five mistakes that you will want to avoid to ensure that you maintain your hard-fought positions within relevant Natural search results.
Given that you are currently reading this initial blog entry, you are probably aware that EngineWorks has rolled-out our new Web site featuring our company’s enhanced high performance search marketing services. Having experienced success in implementing our proprietary performance and reporting applications during the past year, we are now able to expand our services to include Search Engine Optimization, Paid Search Management, Social Media Marketing, and Optimized Design & Development services.
