If you are reading this post, you have (at least) started to tap into the tremendous benefits of Social Media Marketing, and have (more than likely) created a Facebook Page for your business or organization. This being the case, it’s important for you to be aware of several significant changes to all pages that were recently announced by the world’s largest online social networking site.
Facebook claims these changes, which were initiated on August 23, 2010, enhance the usability of their services and facilitate ease of implementation for developers. Our initial review of these changes reveals that, for the most part, the revisions only affect pages that currently have custom content such as tabs and boxes. However, companies and organizations that are planning to add custom content in the future should pay close attention to these changes as well.
Last week team EngineWorks headed to Bullwinkle’s Family Fun Center for miniature golf and team building. Check out the pictures on the EngineWorks Flickr account!
Search Engine Marketing Professionals of Portland (SEMpdx) has announced our next panel presentation and educational seminar taking place on Tuesday evening, September 14, 2010 at the Hotel deLuxe in historic downtown Portland, Oregon. This highly interactive event will feature professional insight into how to effectively integrate social media activities with an effective Search Engine Marketing engagement.
Welcome to the new Bing Webmasters ToolBoxKitCenter.
Before I begin, let me just get one thing out of the way — I’m not exactly sure what to call this new offering from Microsoft. It appears that the official name is Bing Toolbox, but Microsoft has undoubtedly continued its nasty habit of inconsistent naming (*cough* Live). Read more
The digital marketing research firm, eMarketer, forecast in an article today that social network advertising in the United States will reach $1.7 billion by the end of 2010. This impressive domestic spending on social media advertising is projected to represent 6.7% of total online advertising in 2010.
In an August 10, 2010 article by eMarketer titled ‘Focusing on Analytics and Accountability’, the digital marketing research firm reported that when it comes to justifying the expense of marketing campaigns, most professional marketers recognize the importance of accessing measurable results through analytical tools. However, as I read this article, the insightful nugget that glittered in my eye was the following paragraph that was ostensibly added at the end as a throw-away paragraph:
Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.
Join us for an evening of networking with the cool kids . . . and a chance to win an EngineWorks t-shirt!
Tonight, August 10, 2010, EngineWorks will be giving away several ultra-hip signature t-shirts at the SEMpdx Social Networking Rooftop Party. This lively event, taking place at the Hotel deLuxe in beautiful downtown Portland,will feature enjoyable food, drinks, live music by Donerail, and lots of networking. Read more
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are pleased to announce that our search marketing association will be holding the second annual Social Networking Rooftop Party in Portland, Oregon on August 10, 2010.
Your Facebook fan page is one of the best places to engage and communicate with people interested in your brand. Unfortunately, many fan pages fall short in this crucial area. Creating a fan page can be fairly simple, but building a successful brand on Facebook is a much more difficult process. Good results require strategy, planning, design skill, HTML & CSS knowledge, and ongoing creativity.
The following three tips will give you a strong start toward creating a successful Facebook fan page; but don’t forget that this is just the beginning.
Our international cycling team, Team EngineWorks, just finished participating in the L’Étape du Tour event during the 2010 Tour de France road bike race in Pau, France on July 18, 2010.
The L’Étape du Tour, which translates to ‘Stage of the Tour’, is an annual event that allows amateur cyclists to race over the same route as an actual stage of the Tour de France. First held in 1993, this year’s event attracted than 9,500 riders from around the world.
Join us for an evening of networking with the cool kids . . . and a chance to win an EngineWorks t-shirt!
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are pleased to announce that our search marketing association will be holding the second annual Social Networking Rooftop Party in Portland, Oregon on August 10, 2010.
