Search Marketing Blog
SearchFest 2010 Session Recaps and Presentation Decks Available Online
Posted by Sean McMahon on 03.11.2010
SearchFest 2010, which took place all day Tuesday at The Governor Hotel here in Portland, was a resounding success that featured professional presentations from some of our industry’s most influential experts. Available now on the Search Engine Marketing Professionals of Portland (SEMpdx) Web site are live blog recaps of panel presentations to anyone interested in gleaning insight into the valuable information that was delivered throughout the day. Also available on the association’s Web site, through a password-protected page for SEMpdx members, are the PowerPoint Presentation slides from each informative panel session.
SEMpdx SearchFest Updated Panel Presentations 03.09.10
Posted by Sean McMahon on 03.04.2010
With our SEMpdx SearchFest taking place in just a few days on March 9, 2010, this blog post is to update the panel presentations which are being moderated by EngineWorks team members.
Google. Yahoo!. And, Bing. OH MY! EngineWorks Panel Sessions at SearchFest 03.09.10
Posted by Sean McMahon on 03.01.2010
As conveyed in our EngineWorks press release on 03.01.10 titled ‘EngineWorks to Present at SEMpdx SearchFest 2010 in Portland, Oregon’, we are very pleased to have several of our professional team members scheduled as panel session moderators at this industry-wide event here in Portland next Tuesday 03.09.10. This exceptionally informative day-long event promises to offer multiple professional learning tracks, hands-on workshops, and advanced panel sessions featuring direct insight into cutting-edge strategies in online search marketing.
Social Media Strategies to be Presented at SearchFest 2010
Posted by Sean McMahon on 02.27.2010
Yesterday, posted on the social media press release site PitchEngine, our Chief Strategy Officer here at EngineWorks conveyed that the upcoming SEMpdx SearchFest will present invaluable insight into the latest developments in the burgeoning world of Social Media Marketing. In this press release, Kent Schnepp also touted the tremendous benefits that attendees will be able to gain during the day-long conference on Tuesday, March 9, 2010 at The Governor Hotel in downtown Portland, Oregon.
Google Presents Energy Efficiency In Portland
Posted by Sean McMahon on 02.25.2010
Last night, I was privileged to have attended a vibrant keynote presentation by Bill Weihl, Green Energy Czar at Google, during the Software Association of Oregon (SAO) 2010 Annual Member Dinner at Montgomery Park Glass Atrium here in Portland. During this formal event, Bill presented the impressive initiatives that the G-Men and Women from Mountain View are embarking upon to improve the energy efficiency of their company . . . and the world!
Social Media Marketing is Going Down Hill
Posted by Sean McMahon on 02.24.2010
Mashable, the world’s largest blog focused exclusively on Web 2.0 and social media news, published a revealing piece pertaining to the recent successful push by destination resorts into social networking platforms and online communities. The article, titled ‘How the Resort Industry is Using Social Media’, astutely points out that these new strategies are being used to directly connect with individuals researching and booking family vacations and recreational trips, and to influence potential guests that may not be reached through traditional marketing channels.
Has Google Violated Its Golden Rule?
Posted by Sean McMahon on 02.18.2010
Yesterday, Danny Sullivan, editor-in-chief of Search Engine Land, reported in his article titled ‘Google Blurs The Line Between Paid & Unpaid Results Again’, that the world’s largest search engine is now allowing businesses to have Sponsored Links (i.e., paid listings) appear within their Local Business Center (LBC) results. Google’s LBC listings, also known as the “Seven-Pack of Local Listings”, appear at the top of their Natural search results, typically along-side a local map and directions information.
Final Tally of Donations Raised During OMSI 2010 Space Gala
Posted by Sean McMahon on 02.10.2010
As reported in this month’s issue of Portland Monthly Magazine, the spectacular Oregon Museum of Science and Industry (OMSI) 2010 Space Gala generated more than $547,000 in donations to support the museum’s educational services, including action camps and classes, outdoor learning facilities, and general operating expenses. EngineWorks is pleased to have assisted in raising these funds through our sponsorship of this wonderful event, and by enabling OMSI to connect with its members through our EngineWorks SEO and Social Media Marketing efforts.
SEMpdx Link Building Panel Presentation on 02.09.10
Posted by Sean McMahon on 02.08.2010
As conveyed in a previous blog post last week, Search Engine Marketing Professionals of Portland (SEMpdx) is holding a highly informative panel presentation tomorrow evening at Hotel deLuxe in beautiful downtown Portland, Oregon. Our regional search industry organization will be hosting this eventful evening from 5:30pm to 7:30pm on Tuesday, February 9, 2010.
Conversions Lift-Off at Liftopia!
Posted by Sean McMahon on 02.05.2010
Just in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com. Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.
