Search Marketing Blog
EngineWorks Article in SEMpdx Newsletter
Posted by Sean McMahon on 05.16.2008I just received the latest SEMpdx Newsletter from Search Engine Marketing Professionals of Portland (SEMpdx.org) featuring an excellent article titled ‘Three Simple Search Engine Optimization Tips’ from our very own Vice President of Strategy, Kent Schnepp.
Social Media Marketing . . . It’s on the Move
Posted by Sean McMahon on 05.14.2008Yesterday, eMarketer released its updated projections on total social media marketing revenues over the next five years. The interactive research firm estimates that US advertisers will spend an impressive $1.4 billion for ads on online social networks by the end of 2008.
Business Wire Media Presentation by EngineWorks 05.15.08
Posted by Sean McMahon on 05.13.2008This Thursday, May 15, 2008, I am privileged to be a featured speaker at the Business Wire Media Luncheon, which is taking place at the World Trade Center in downtown Portland, Oregon.
When does 20 + 10 = 60?
Posted by Sean McMahon on 05.12.2008As a reader of this EngineWorks blog, you are well aware that Search Engine Marketing is one of the most critical components of an effective interactive marketing plan. This is due to the fact that more customers find products and services through search engines than through any other online means. In fact, search engines deliver more visitors to Web sites than banner advertisements, contextual links, and direct navigation combined.
EngineWorks at Business Wire Media Luncheon 05.15.08
Posted by Sean McMahon on 05.09.2008Next Thursday, May 15, 2008, I am pleased to be a featured speaker at the Business Wire Media Luncheon, which is being held in Rooms 2, 3, and 4 of the World Trade Center at 25 S.W. Salmon Street in Portland, Oregon.
EngineWorks Participating In SEMpdx May 2008 Hot Seat
Posted by Kent Schnepp on 05.07.2008
Attention everyone in the Portland area! I will be participating in the next SEMpdx Hot Seat on May 20th. If you are interested in learning about highly effective search engine marketing advice then this events for you!
Social Media… Changing Marketing as We Know It
Posted by Kent Schnepp on 05.07.2008
Conversational. Not conventional.
Let’s face it. Social media is here to stay. It’s not a fad, or a gimmick, or a hobby for high school nerds. Social Media Marketing has exploded into a full-fledged marketing channel. In addition, all signs point to it rapidly developing into a critical advertising medium as more and more people become Internet savvy, and also become less influenced by traditional marketing. According to Strategy Analytics, there will be more than one billion social media users by 2012. That’s a heck of a lot of potential customers using new avenues to discover products and services.
What does that mean to you? It is IMPERATIVE that you learn all you can about Social Media Marketing, and immediately begin to leverage the multitude of social networks to connect with your customers.
Social Dominance . . . Top 10 Social Networking Sites
Posted by Sean McMahon on 05.07.2008This week, Hitwise released a report that reveals the dominant position that MySpace commands in the social media space.
Three Simple Search Engine Optimization Tips
Posted by Kent Schnepp on 05.05.2008
A couple of weeks ago, I participated in the Monster Cookie Metric Century Bicycle Ride organized by the Salem Bicycle Club. Towards the end of the ride I ended up meeting a few of the other riders. After some small talk, one of the riders asked me what I do for a living. To my surprise, the rider had heard of search engine marketing and even search engine optimization (SEO). His knowledge was a bit misguided (the majority of his SEO experience involved Meta tags) but he was eager to learn more. The rider went on to ask me what three items I think are most important to optimizing a Web site. The following was my answer:
End of the Dinosaur Dance has Google Dancing
Posted by Sean McMahon on 05.05.2008This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.
