Search Marketing Blog
EngineWorks Welcomes Our Newest Intern
Posted by Sean McMahon on 08.21.2008
We are pleased to announce that Jesse Liebman has joined our high performance search marketing team as our new Search Engine Marketing intern. This position has been created to enable intelligent individuals such as Jesse, who may not possess prior real-world online marketing experience, to gain instruction and education pertaining to professional SEM strategies and techniques.
SEMpdx Networking Event Tonight 08.20.08
Posted by Sean McMahon on 08.20.2008
The Search Engine Marketing Professionals of Portland (SEMpdx) is holding its latest Networking Event this evening at Paddy’s Bar & Grill in Portland.
Social Media Marketing Revenues to Increase More than 5X
Posted by Sean McMahon on 08.19.2008eMarketer released a study yesterday projecting that U.S. advertisers will increase total spending on business-to-business Social Media Marketing by more than 425% from $40 million in 2008 to $210 million in 2012.
Search Marketing to Increase in Second Half 2008
Posted by Sean McMahon on 08.18.2008
On Friday of last week, eMarketer reported in an article titled ‘Search ad spending keeps growing’ that both online advertisers and media agencies anticipate increasing their spend on Search Engine Marketing campaigns during the second half of 2008. In fact, this article states that online businesses plan to increase their Paid Search Marketing spending by more than one-third, while agencies claim that they will increase their PPC spending by more than one-half.
Google Provides Insight into Customization of Search Results
Posted by Sean McMahon on 08.12.2008
Last week, the world’s largest search engine released a new feature that reveals how the company customizes search results based upon location, search history, and recent queries. In a DMNews article titled ‘Push toward transparency may have consequences for PPC’, the media corporation reported that in order for users to take advantage of this new feature, they first must manually enable it within their Google account.
SEC Recognizes Corporate Blogs as Public Disclosure
Posted by Scott Fish on 08.11.2008A recent announcement by the United States Securities and Exchange Commission (SEC) proclaims that companies can now use corporate blogs as replacements to traditional press releases. This development may enable your business to both save money, and publish official company information in a much more timely manner.
Traditional media press releases have served a purpose beyond just marketing announcements. The US Securities and Exchange Commission requires public companies to disclose certain financial and business information via traditional press releases in order to satisfy full disclosure requirements. However, during the past several years, Sun Corporation’s CEO, Jonathan Schwartz, has been lobbying for corporate blogs to serve as a recognized medium to disseminate full disclose information.
Online Consumers Put Themselves in the Driver Seat
Posted by Sean McMahon on 08.08.2008
I pulled this quick little nugget from the Pew Internet & American Life Project report that was released this week: Search engine use continues to grow, with 49% of Internet users saying they use search engines on a typical day.
The Pew Research Center first began asking users about their search engine habits in January of 2002. Back then, only 29% of Internet users surveyed said they used a search engine on a typical day.
Bad Times = Good Times for Search Marketing
Posted by Sean McMahon on 08.07.2008
Since you’re reading this blog, it’s a pretty good bet that you grasp that the tremendous ability of search marketing to drive eager customers to Web sites is why eMarketer is predicting that online marketers will increase the total amount spent on search to $19 billion in 2012, up from almost $10.4 billion this year.
The following chart provides a breakdown of the projected annual performance of the seven major forms of online marketing over the next four years, as reported by eMarketer today in an article titled ‘Search Popularity Draws Ad Dollars’.
World-wide Online Ad Spending Growth Predicted to Continue
Posted by Sean McMahon on 08.06.2008Online advertising spending world-wide will grow at an annual rate of 15 to 20 percent through 2011, according to the research company IDC in an eMarketer article last month. This annual growth rate would enable total online ad spending to surpass $106 billion in that year.
Still Time for 20% Discount to Online Marketing Summit 08.05.08
Posted by Sean McMahon on 08.04.2008
Online Marketing Summit (OMS) Portland is taking place tomorrow, August 5, 2008, at the Oregon Zoo. There is still time for you to get an impressive twenty percent (20%) discount on the price of admission through Search Engine Marketing Professionals of Portland (a.k.a. SEMpdx).
